BANKSIDE WEST END: branding and marketing delivery.
STATUS: NOW SELLING
ARTIST’S IMPRESSION AND BRAND IMAGERY: BANKSIDE WEST END
PROJECT SCOPE
PROPERTY MARKETING the west end way: A NEW MULTI-RESIDENTIAL PROPERTY DEVELOPMENT LOCATED IN WEST END.
Based in the vibrant and highly sought-after area of riverside inner Brisbane, Bankside West End is a boutique apartment development by property developer Stockwell. Popular Demand Agency delivered the full branding identity that embraced the urban charm of the project’s West End locale, to reflect the energy and diversity of this cosmopolitan neighbourhood located high on the banks of the Brisbane River.
The Bankside West End project marketing delivery also included the property project website, brand narrative and copywriting for sales and marketing brochures, websites and search engine optimisation, advertisements, print and digital collateral, signage, and sales suite design.
EXPERTISE
Property Brand Delivery
Website, Microsite
Marketing Brochure and Sales Toolkit
Sales Display Suite Design
Unaddressed Mail (UMS) Letterbox Marketing
Social Media Marketing Kit
Finishes Board Design
Copywriting
Branding
Embodying the laidback essence of living in the West End peninsula, Popular Demand Agency’s goal was to craft a property project brand identity that deeply connected with the residents of Brisbane, particularly reflecting the unique and eclectic character of the West End community. This property branding outcome was meticulously designed to resonate with the local character, celebrating the vibrant life of West End’s unique inner city life.
Central to this branding is a palette rich in greens, chosen to represent the lush, natural environment that typifies the area. This natural theme is further accentuated with textures that mimic the river and stone, creating a harmonious blend with the urban landscape. Alongside these elements, we incorporated relaxed lifestyle imagery and captivating visuals of the city, strategically curated to showcase the lifestyle that Bankside West End offers.
Bankside West End represents a continuation of property developer Stockwell’s commitment to the enhancement of the West End peninsula. Popular Demand Agency is honoured to bring this Brisbane apartment project to life through our branding, design and marketing expertise.
Website & Microsite DEVELOPMENT.
Popular Demand Agency developed the Bankside West End property project website, landing pages, and microsite, specifically designed for seamless integration across both digital and print lead generation campaigns. Our strategic copywriting services ensure that the brand's narrative was consistently upheld across all consumer and sales touchpoints, with SEO management and integration also weaved into the digital and website delivery.
The website, landing pages, and microsite were all constructed with strategic placement of call-to-action buttons and lead generation forms. These elements served as pivotal tools for capturing retargeting opportunities. This online platform was instrumental in facilitating staged sales launch activities, enabling integrated and measurable lead tracking. This tracking spanned from eDM campaigns to Australia Post UMS campaigns, ensuring a comprehensive approach to engaging potential customers.
Sales Display Suite DESIGN
The Bankside West End sales suite is conveniently situated on West End’s popular Montague Road. Popular Demand Agency meticulously crafted and executed on-brand creative strategies for signage, layout placement, and property finishes boards, all housed within a shopfront space which captures both pedestrian and drive-by traffic.
All sales suite touchpoints were thoughtfully designed and targeted towards the principal buyer audience. This strategic approach resulted in a highly effective sales display suite, catering to the needs and preferences of potential buyers in the West End area and wider Brisbane.
Sales and Marketing Brochures
Printed property marketing brochures and sales toolkits create a lasting sales tool and are an essential collateral piece in reinforcing the brand to the property project’s target audience.
Popular Demand Agency created the property sales and marketing brochures and sales flipbooks for Bankside West End, offering full copywriting, graphic design and printing services. Stylish and practical, the sales and marketing brochures brought together the brand, development story, masterplan, and Stockwell’s property developer history and narrative.
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