shopping centre retail BRANDING AND MARKETING COLLATERAL DELIVERY for joyner central.
Expertise
Website
Brand Project delivery
Market Launch Collateral
Community engagement factsheets
Retail Leasing Marketing Collateral
Illustrative Masterplan
Project scope
DELIVERING retail PROPERTY BRANDING AND MARKETING COLLATERAL FOR A VIBRANT AND ACCESSIBLE SHOPPING CENTRE IN JOYNER, MORETON BAY.
Award-winning, Queensland-based property development business Lancini Property Group, tasked Popular Demand Agency with developing and delivering the branding and marketing of their new shopping centre development, Joyner Central.
Popular Demand Agency created a suite of retail property marketing collateral for the shopping centre, the community and for retail leasing opportunities, along with project branding delivery, expert copywriting services, and complete website design.
About the brand
An exciting new shopping centre for Joyner and the surrounding community, Joyner Central is a retail property development on the corner of Young’s Crossing Road and Gordon’s Crossing Road East. Planned specialty shops, a full-line supermarket, and dining options will bring this development to life. Delivered by award-winning property development company, Lancini Property Group, the Joyner Central shopping precinct development will blend seamlessly into the growing community of Moreton Bay to deliver shopping, dining, and medical services.
Website and Branding Package
The keystone to a successful brand launch, Popular Demand Agency, conceptualised, designed, and launched the website and branding package for Joyner Central. Targeted to the local community, Popular Demand Agency created a website and used expert property marketing copywriting to capture and communicate essential information to residents, stakeholders, and potential tenants while remaining consistent with Lancini Property Group’s broader portfolio of shopping centre branding.
Sales and Marketing Collateral
Informative and exciting market launch collateral was designed by Popular Demand Agency to assist with the development phase of the Joyner Central shopping centre. Shopping centre marketing flyers were distributed to prompt residents to have their say on the development, assisting with community consultation. Retail leasing marketing collateral was also designed and delivered with Joyner Central shopping centre branding to target and garner interest from prospective tenants.
Illustrative Masterplan
Popular Demand Agency’s graphic design team delivered illustrative masterplans of the centre and its tenancies, based on architectural drawings to show tenancy uses, facilities, carpark design and public spaces. The illustrative masterplan is used as a informative tool for community engagement and by the retail leasing team.
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